Roberta has a degree in Corporate Public Relations and a Post Experience Master's in Public Relations obtained in 2006. She worked from 1991 to 2010 in international companies in marketing communication and brand management. Since 2012, she has been a consultant for SMEs and the Third Sector.

Since 2018, she has been collaborating with IULM University of Milan as an adjunct professor for "Public Branding" and supporting teaching for "Internal Communication & Change Management."

She has undertaken various roles for IULM University, including:

• Coordination of Milano City School and training for Milano 2046 with the Municipality of Milan.
• Facilitating public debate for the reactivation of the Navigli with MM SpA.
• Coordinating the Urbana 2019 project with Bicocca University.
• Contributing to the EU Horizon 2020 project: URBiNAT with the paper “Urbinat observatory platform. A comparative study about EU/H2020 funded projects’ websites.”