All posts by: team


This was a successful year for Italy at EMYA. Two of the three participants museum – the  Egyptian Museum of Turin and the Opera del Duomo Museum of Florence – have gained a special mention for the high cultural value given by the research carried out on the field, at an academic level and for the divulgation and social impact, also in cultural diplomacy terms the former, and for the ability to exhibit an high aesthetic value of his collection the latter.

The National Archeological Museum of Altamura
, even though it hasn’t received a prize,
it has raised an accurate interest for his ability to intertwine scientific research with the promotion of the regional development.

Always more frequently in the latest years, the EMYA prize is addressed to track down ideas, approach and contents that are innovatives, but which are able to go beyond the techniques and the tools used to spread them.

The Design Museum of London, winner of the main prize, stands out exactly for this reason:
a space – a forum – where the ones that create, produce and use design object meet and learn mutually. The interactivity is, above all, manual, as reiterating the importance of artisanal creation – of the handcraftmanship – not subordinated to the supremacy of technology.

The War Childhood Museum of Sarajevo, winner of the The Parliamentary Assembly of the Council of Europe Prize,  like the prior winners of this prize, the European Solidarity Centre of Gdansk and the Memorial ACTe of Guadalupe, tells stories that make an impact and is capable to display those stories without overstating, but using the simplicity of the stories told by children.

This year the prizes Silletto, for the community engagement, and the Prize Kenneth Hudson, are both expression of the intangible culture and the composites cultural traditions ( The Betina Museum of Wooden Shipbuilding the first, and the Estonian National Museum the second.)

There are other museums, that haven’t received a prize even if they were eligible candidates and deserve attention for their specific approach to the themes of “public quality” and innovation in museology, and for the overall excellence of their job.

Again, EMYA demonstrates to be an excellent observation deck where many museums could turn to in order to find an exchange of view and inspiration, hoping that sooner or later an italian museum will be able to win the prize as best museum of the year.

Read the full press release here

The Genius of a Place

It happens that when a small town becomes a steady destination of a tourism that seems almost like a pilgrimage, tourism itself might become so invasive to distort the soul of that place and to compromise its balance.

This is the case of Cortona, an old village in Tuscany, which became famous thanks to the success of the best seller “Under the Tuscan Sun” written by Frances Mayes.

The Genius of a Place is an independent documentary, realized by Sarah Marder and Olo Creative Farm, in which the director has followed for five years the life of the inhabitants of the village, investigating the economic development brought by tourism and its related problems.

Bagatti-Valsecchi Museum hosts the Orhan Pamuk exhibition


Twenty-nine secret cases from Istanbul. A dramatic love story. A wonderful inspiration.
We are not talking about a new Netflix series, but about the new exhibition displayed at the Bagatti-Valsecchi museum in Milan: “Love, Museums and Inspiration“, which presents for the first time in Italy the Museum of Innocence written by Nobel Prize winner Orhan Pamuk to the luxurious Montenapoleone district in Milan.
The story that tells the Museum of Innocence, winner of the EMYA 2014, does not describe great artistic personalities or important historical events, but tells the anguished love between Kemal Basmaci, an alter ego of Pamuk, and his lover Füsun.

How to converge feelings, emotions and memories of an intimate and personal experience in a physical and concrete transposition? The solution adopted by Pamuk was to collect objects of all kinds making them become an essential part of the story.
The experiment gives life to an evocative and unusual collection, which not only intertwines with the plot of the novel, but becomes a way to express a new concept of museum. In fact, according to the author, a museum should be “a place where time  turns into space ” in order to get closer to the humanity of individuals.

The choice to host the exhibition at the Bagatti-Valsecchi, a museum also mentioned in the book, is not a coincidence but comes within the philosophy of the “Modest manifesto for museums” written by Pamuk and displayed in the last room of the show.
Pamuk becomes the conveyor of an ideal, that sees the enormous potential of small museums, intended as a profound representation of everyday life and the feelings of individuals through the story of modest and intimate stories.

Until June 24th, you will have the opportunity to let yourself be drawn into the love story between Kemal and Fusun, thanks to a pathway, created in collaboration with the students of the Brera Academy of Fine Arts, which presents interactive solutions and presonalized audio guide that can be downloaded for free directly from your phone.

News to be remembered – #2-2018


New Project – Grande Museo del Duomo di Firenze

What’s going on? soluzionimuseali-ims is working on a new project that will give a new “home” to the artwork of one of the masters of Italian painting. Would you like to know what we are talking about? Check out our Instagram, Facebook and Twitter profiles, the secret will be out soon and in the next newsletter we will tell you all the details!

European Year of Cultural Heritage 2018

Last December, at the European Cultural Forum in Milan,started the celebrations for the European Year of Cultural Heritage 2018 took place.

A year to discover our cultural heritage, in all its material, immaterial and digital manifestations, as an expression of European cultural diversity and a central element of intercultural dialogue.

A year to reflect and talk about the value that cultural heritage has for our society and to show everyone its importance in the different sectors of public and private life.

A year to enjoy our heritage by learning to take care of it.




Name That Art

soluzionimuseali-ims believes that culture can and should reach everyone, from the oldest to the youngest.

In this first newsletter of 2018 we want to reflect on the role of mediation that museums and other cultural institutions can have towards new generations; an educational mediation capable of promoting a different critical thinking especially in the youngest, and of encouraging them to adopt and redefine the common feeling of the society in which they live and of which they are an integral part, starting from that cultural, historical and anthropological heritage that represents and belongs to them.


Google Arts and Culture has produced a series of videos entitled Name That Art, in which children are placed in front of different artworks, leaving them free to describe them to adults. On the other side there are two experts: critics, curators, professors, trying to understand what the name of that artworks. The results are fun and often enlightening: the eyes of the child, not influenced by notions and prejudices, often reveal unusual details, or provide new interpretations that do not fail to make people think.

News to be rembered #1-2018

– It’s online the call for the first Edition of Playable Museum Award;

– Online the call Migrarti 2018;
– On the new website of European Museum Forum it’s online the Call for EMYA 2019 ;
European Culture Forum 2017 – Request for feedback;
Public consultation on Europeana for the digital access, visibility and use of European cultural heritage.
– Save the Date – 12 February Bruxelles – Consultation on European Agenda for Culture.



New study on Audience Development

The European Commission has realized a new study on Audience Development as a guide in policy development for cultural operators in order to help them creating conditions for true AD. It aims at:

– providing innovative approaches and methods in the area of AD to the European Commission;

– providing a basis for selection criteria in future calls for proposals framed by the Creative Europe Programme;

– equipping cultural leaders with developed means for making a convincing case, within an organisation, for a transition to an audience-centric approach;

– investigating common elements across the diverse European landscape, clear differences and potential peer-learning opportunities.