All posts tagged: audience development

Home » audience development

The Light beyond the screen

insights, lightbeyondthescreen
The growing role that technology plays in our lives is a subject of increasing debate ong the employees of the museum sector. soluzionimuseali-ims tried to reason on the topic, wondering if social media is just a new media to implement traditional marketing actions or if it really can manage to establish a deeper conversation with the museum public.
To learn more about this topic, read the first article of our new section the light beyind the screen, entitled Museums and Social Network: when the sharing of culture becomes viral.

Here in Italian Musei e Social Network: quando la condivisione della cultura diventa virale.

New study on Audience Development

news

The European Commission has realized a new study on Audience Development as a guide in policy development for cultural operators in order to help them creating conditions for true AD. It aims at:

– providing innovative approaches and methods in the area of AD to the European Commission;

– providing a basis for selection criteria in future calls for proposals framed by the Creative Europe Programme;

– equipping cultural leaders with developed means for making a convincing case, within an organisation, for a transition to an audience-centric approach;

– investigating common elements across the diverse European landscape, clear differences and potential peer-learning opportunities.

Training courses – lifelong learning process

cultural policies, insights, museology, news, storytelling

VISUAL COMMUNICATION STRATEGY

to learn how to communicate in the visual age.

Contact us to ask for the program and costs

MUSEUM BRANDING

Brand as a tool to communicate your identity and your cultural offer along with your values. Your museum is a unique experience.

STANDARD MUSEUM UPDATE COURSES

quality levels for regional recognition

soluzionimuseali-ims organizes refresher and training courses on the areas of Ministerial Decree 113 of 21 February 2018 (Adoption of uniform minimum levels of quality for museums and places of culture of public belonging and activation of the National Museum System) for recognition at the level regional and national.