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The Genius of a Place

cultural policies, cultural tourism, insights

It happens that when a small town becomes a steady destination of a tourism that seems almost like a pilgrimage, tourism itself might become so invasive to distort the soul of that place and to compromise its balance.

This is the case of Cortona, an old village in Tuscany, which became famous thanks to the success of the best seller “Under the Tuscan Sun” written by Frances Mayes.

The Genius of a Place is an independent documentary, realized by Sarah Marder and Olo Creative Farm, in which the director has followed for five years the life of the inhabitants of the village, investigating the economic development brought by tourism and its related problems.

European Year of Cultural Heritage 2018

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Last December, at the European Cultural Forum in Milan,started the celebrations for the European Year of Cultural Heritage 2018 took place.

A year to discover our cultural heritage, in all its material, immaterial and digital manifestations, as an expression of European cultural diversity and a central element of intercultural dialogue.

A year to reflect and talk about the value that cultural heritage has for our society and to show everyone its importance in the different sectors of public and private life.

A year to enjoy our heritage by learning to take care of it.

 

 

 

Name That Art

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soluzionimuseali-ims believes that culture can and should reach everyone, from the oldest to the youngest.

In this first newsletter of 2018 we want to reflect on the role of mediation that museums and other cultural institutions can have towards new generations; an educational mediation capable of promoting a different critical thinking especially in the youngest, and of encouraging them to adopt and redefine the common feeling of the society in which they live and of which they are an integral part, starting from that cultural, historical and anthropological heritage that represents and belongs to them.

 

Google Arts and Culture has produced a series of videos entitled Name That Art, in which children are placed in front of different artworks, leaving them free to describe them to adults. On the other side there are two experts: critics, curators, professors, trying to understand what the name of that artworks. The results are fun and often enlightening: the eyes of the child, not influenced by notions and prejudices, often reveal unusual details, or provide new interpretations that do not fail to make people think.

News to be rembered #1-2018

news, news to be remembered
– It’s online the call for the first Edition of Playable Museum Award;

– Online the call Migrarti 2018;
– On the new website of European Museum Forum it’s online the Call for EMYA 2019 ;
– European Culture Forum 2017 – Request for feedback;
– Public consultation on Europeana for the digital access, visibility and use of European cultural heritage.
– Save the Date – 12 February Bruxelles – Consultation on European Agenda for Culture.

 

 

The Light beyond the screen

insights, lightbeyondthescreen
The growing role that technology plays in our lives is a subject of increasing debate ong the employees of the museum sector. soluzionimuseali-ims tried to reason on the topic, wondering if social media is just a new media to implement traditional marketing actions or if it really can manage to establish a deeper conversation with the museum public.
To learn more about this topic, read the first article of our new section the light beyind the screen, entitled Museums and Social Network: when the sharing of culture becomes viral.

Here in Italian Musei e Social Network: quando la condivisione della cultura diventa virale.

New study on Audience Development

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The European Commission has realized a new study on Audience Development as a guide in policy development for cultural operators in order to help them creating conditions for true AD. It aims at:

– providing innovative approaches and methods in the area of AD to the European Commission;

– providing a basis for selection criteria in future calls for proposals framed by the Creative Europe Programme;

– equipping cultural leaders with developed means for making a convincing case, within an organisation, for a transition to an audience-centric approach;

– investigating common elements across the diverse European landscape, clear differences and potential peer-learning opportunities.

News to be remembered #5-2017

news, news to be remembered

– World Day for Audiovisual Heritage 2017, “Discover, remeber and share”;

– Horizon 2020 Work programme for 2018-2020;

–  23-26 March, Conference on Heritage and Identity – Call for papers;

– From the 27th to 29th September 2017 in Lucca (Italy), the Council of Europe’s Cultural Routes Programme celebrated its 30th anniversary on the occasion of the 7th Advisory Forum on Cultural Routes of the Council of Europe;

– European Culture Forum 2017;

– Creative Europe-funded, Creative Lenses, launched a survey on business model in art and cultural organizations;

– Congratulation to the Museo Internazionale delle Marionette “Antonio Pasqualino” of Palermo, which won the 28th Award ICOM Italia  Museum of the Year 2017.

New project – Villa Bernasconi

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soluzionimuseali-ims sas is working on a new brand identity project and the museological plan in collaboration with the municipality of Cernobbio, in view of the opening of the new museum of Villa Bernasconi, one of the most precious examples of Liberty style in Italy.

Stay tuned and follow them at #Libertytutti!

 

 

 

News from the Council of Europe

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Recently, two reports were presented to the Parliamentary Assembly of the Council of Europe. Both reports can play an important role in the cultural discussion on international level. They are: