The online project wants to prove that archive documents related to urban and architecture planning can tell interesting stories even to a non-specialist audience, using friendly devices and “environment”.
We built a museological path – the narrative of the show online – that allows the user to follow his/her own curiosity while exploring the contents from multiple access-points and multi-level approaches.
The visit-process is thought to attract the “potential visitor” from the vision of the billboards around the city, providing access via QRCode and animated video (http://www.milanocittàimmaginata.it/video) redirecting to the Homepage of the online exhibition. Due to a limited budget, social networks are called to collect comments and contributions from the audience. http://www.milanocittàimmaginata.it/video