The growing role that technology plays in our lives is a subject of increasing debate ong the employees of the museum sector. SOLUZIONIMUSEALI ims tried to reason on the topic, wondering if social media is just a new media to implement traditional marketing actions or if it really can manage to establish a deeper conversation with the museum public.

To learn more about this topic, read the first article of our new section the light beyind the screen, entitled Museums and Social Network: when the sharing of culture becomes viral.

Here in Italian Musei e Social Network: quando la condivisione della cultura diventa virale.