I graduated in Architecture from the Politecnico di Milano and began my career with an internship at Olivetti, followed by collaborations with graphic design studios. In 1977, I founded Studio77srl in Milan, specializing in visual communication. Later, as art director for National Panasonic Italiana, I managed advertising campaigns, editorial design, and exhibition setups. I continued working on coordinated image projects, promotions, exhibitions, and museum installations. Among my most notable museum projects are exhibitions at the Castello Sforzesco in Milan, the Archaeological Museum of Lecco, the "Tiepolo Collection" in Trieste, and the Museum of Pontecagnano.
I collaborate with prestigious clients such as Olivetti, Edizioni Electa, and Biblioteca Trivulziana. I have been a contract professor of visual communication at the Politecnico di Milano and a board member of AIAP.