Our collaborators and consultants
Our collaborators and consultants are professionals with established experience in the museum sector.
We work with
Creative designer because she doesn’t like specific labels, she’s born as illustrator and graphic designer and she deals with creativity.
She loves attending courses to learn new skills, to keep up-to-date and to keep an eye on new trends.
She works with both digital and traditional techniques, it depends on the project.
Roberta has a degree in Corporate Public Relations and a Post Experience Master's in Public Relations obtained in 2006. She worked from 1991 to 2010 in international companies in marketing communication and brand management. Since 2012, she has been a consultant for SMEs and the Third Sector.
Since 2018, she has been collaborating with IULM University of Milan as an adjunct professor for "Public Branding" and supporting teaching for "Internal Communication & Change Management."
She has undertaken various roles for IULM University, including:
For over 20 years, my career has developed within Market Research Institutes. Qualitative Practice is the main asset of my professional identity. I have taken on various managerial roles within the company, and consequently, I have developed new skills in subjects and research approaches (semiotics, NLP, quantitative, statistics, volumetrics, neuroscience).
Insight Centricity and Innovation have always been at the center of my professional challenges. Between the late 1990s and 2000 my path was defined as complementary to research work, focusing on the definition and management of innovation processes and workshop facilitation (Lego Serious Play®, CPS, Design Thinking, Hackathons…). My career has taught me that Innovation has two facets: Innovation as Revolution, which is original – and nowadays rarer – ex novo innovation, NPD, pre-beta solutions; and Innovation as Renewal, which is more sustainable today ("I already have something at hand, no need for revolution, no waste"). The mindset here involves requalification, repositioning, readaptation, rethinking, recycling, and transitioning. I have managed projects and processes from both perspectives. I have a constant drive for discovery, multi-focality of information and sources, viewing the "world" from different, even "upside-down" perspectives, and divergence. However, I am firmly grounded in reality and push processes towards convergence, i.e., towards actionable solutions tied to the real needs/issues of strategy, target audience, and/or organizational business.
Since the onset of global digitalization (turn of the century, Millennial Obsession), I have been passionate about using technology in research not only as a means but also as an end. I have always aimed to develop projects and teams (both within my company and for clients) that focus not so much on the How but primarily on the What: What do we need to achieve with this project? What should the client do with this project? Why do they need this type of project? What should this team accomplish?
Local and global perspectives have always been present throughout my professional journey.